Women’s World Banking

The global non-profit Women’s World Banking works with financial institutions to develop tools and services for low-income women in developing countries. In order to clarify their mission and solidify their position, the organization came to us for a serious, modern visual identity—one that puts the emphasis on the full name, rather than the initials.

The new trademark conveys the strength and authority of the organization, while remaining appropriate to its forward-looking, optimistic mission. The simple shapes suggest an opening flower, a globe, and an empowered figure.