Beko

The domestic appliance and consumer electronics giant Beko is a significant presence in the European and British markets, as well as around the Middle East and China—particularly among a younger demographic. Worldwide, a Beko-branded product is sold every two seconds.

The new Beko logotype is youthful and approachable, with an angled underscore that suggests energy and optimism. The blue color in the logo is a brighter shade of the navy blue that Beko has traditionally used. In 2014, Beko entered into a sponsorship agreement with FC Barcelona, one of the most famous soccer clubs in the world, and the new visual identity appears on team jerseys and stadium signage.