Truveta
Truveta is a new startup at the intersection of healthcare and technology with the vision of Saving Lives with Data. Founded by innovative health provider members and experienced data scientists, the company is growing rapidly—staffing up to over 100 employees in its first year and raising nearly $100 million in its Series A funding. Truveta’s healthcare system members care for tens of millions of people and provide more than 15% of all clinical care in the United States.
Clinical data is de-identified and brought together in the Truveta platform to advance patient treatment, accelerate development of new therapies, and help families make the most informed decisions about their health.
The symbol for Truveta begins with the idea of a tree branch growing upwards and outwards. The teal-colored branches or leaves can also suggest data on a graph. The precision of the abstract forms balances the symbol between the world of nature and the world of data, an appropriate intersectional point for Truveta itself.
“Building a beautiful and memorable brand ID was a foundational priority for us as we began building Truveta. We wanted our brand to convey knowledge and wisdom, illustrate life and vitality, and celebrate the community we are building. We are delighted with the brand that now represents Truveta. Our vision is saving lives with data and our new brand is a gorgeous, durable, and a unique representation of the company we are becoming and what we plan to deliver for the world.“
