RatPac Entertainment

The design of the RatPac logo fuses together a capital R and P, representing the partnership of Brett Ratner and James Packer. The simple form works well in the motion-graphic signatures for cinema credits, while the bold overall mark can be easily reduced for digital and print applications. The new RatPac logo also identifies the various divisions of the new media brand: RatPac Documentary Films, RatPac Television, and RatPac Press.