Old Chatham Sheepherding Company

The Old Chatham Sheepherding Company is a dairy company that began with a single herd of 150 sheep in New York’s Hudson Valley. As the company began to expand and ramp up production, the company’s owners realized they needed a memorable visual identity.

Our solution was to create a distinctive mascot. The sheep is hand-drawn and so feels friendly and accessible, reflecting the qualities of the product: artisanal and individual.














