Warner Bros. 100th Anniversary
In 2023, the iconic film, TV and entertainment studio celebrates its 100th Anniversary. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, Warner Bros. is today considered one of Hollywood’s top studios with an unrivaled content library, which is home to 100 years of fan-favorite movies and TV shows.
The studio’s glorious history includes film classics such as Casablanca, 42nd Street, The Maltese Falcon, Gypsy, Blazing Saddles, My Fair Lady, contemporary hits like The Matrix, Wonder Woman, Harry Potter, The Batman, and Dune, as well as beloved entertainment brands like Looney Tunes and DC Comics. The studio is also known for great performances by Hollywood legends such as Bette Davis, Errol Flynn, James Cagney, Lauren Bacall, John Barrymore, Frank Sinatra, Olivia de Havilland, Ronald Reagan, Paul Newman, and of course, Bugs Bunny.
To celebrate this history of storytelling and to mark the milestone of 100 years, the company has launched a campaign involving every division of the studio, from home entertainment to videogames, from consumer products to live events. This campaign is united by the tagline “Celebrating Every Story” and by a specially created anniversary logo.
The logo combines the newly redrawn Warner Bros. Discovery shield we created, and a bold 100 graphic in a dramatic, eye-catching composition. The bold, geometric numberforms provide a weighted counterbalance to the fine lines of the new outlined shield, and the overall capacious mark allows for playful compositions featuring the studio’s intellectual property.
Warner Bros.’ 100th Anniversary campaign will be celebrated throughout 2023 and beyond.
