Arthur Ashe Stadium
The Arthur Ashe Stadium is the centerpiece of the USTA Billie Jean King National Tennis Center, home to the world-famous US Open Tennis Championships. A new, lightweight retractable roof was added to the stadium in 2016.
In 2018, as part of a major fiftieth anniversary initiative that included state-of-the-art facilities improvements, the USTA commissioned a new identity for Arthur Ashe Stadium. The elegant wordmark evokes the silhouette of the architecture and the building’s retractable roof. The new Stadium identity will increase the visibility and distinction of Arthur Ashe’s name to help expand public recognition of his distinguished legacy.
“Creating a distinct identity for Arthur Ashe Stadium is a way to honor and amplify the incredible legacy of this great player, person, and pioneer. “
