Women’s World Banking

The global non-profit Women’s World Banking works with financial institutions to develop tools and services for low-income women in developing countries. While the organization also provides training, research, and publications for financial professionals, its global network of microfinance institutions and banks is the largest in the world—serving 24 million micro-entrepreneurs in 32 countries worldwide—and the only one focused explicitly on women in poverty.

In order to clarify their mission and solidify their position, we developed a brand strategy to spell out the organization’s full name (rather than the initials WWB), to keep the focus on the empowerment of women specifically, and to emphasize the practical impact that the organization has in the world.

The new trademark for Women’s World Banking conveys the strength and authority of the organization, while remaining appropriate to its forward-looking, optimistic mission. The simple shapes suggest an opening flower, a globe, and an empowered figure.