Warner Bros. Family of Brands

Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, Warner Bros. is today one of the world’s most prominent entertainment studios with an unrivaled content library, which is home to 100 years of fan-favorite movies and TV shows, including film classics such as Casablanca, 42nd Street, The Maltese Falcon, Gypsy, Blazing Saddles, My Fair Lady, contemporary hits like The Matrix, Wonder Woman, Harry Potter, The Batman, and Dune, as well as beloved entertainment brands like Looney Tunes and DC Comics. In addition to the iconic Warner Bros. Pictures and Studios, the Warner Bros. family of brands includes popular television, videogame, and animation divisions, among many others.

This extensive brand architecture is united by a newly redrawn shield. A distillation of the classic 1948 Warner Bros. emblem—synonymous with cinematic creativity—the updated mark features reductive geometry, streamlined curves, and bright colors. Reimagining the shield from its original three-dimensional rendering involved redrawing it from scratch, and equalizing the weight of the W and B letterforms with the stroke of the encasing shield shape.

The new consistency of line weight, with harmony between each element, creates a unified, timeless symbol that can work seamlessly with all the properties in the company’s extraordinary portfolio.

The strong, sans serif, all-capital letters for the wordmarks have been drawn to accentuate the curvature of the rounded letterforms, such as the Ps, Bs, and Rs. This distinctive character of the lettering resonates with the revised WB letters in the shield while updating the typography for modern uses and legibility.

Two manifestations of the new shield anchor the identity system. The solid rendition will be used primarily in corporate communications, while the outline rendition promotes movies, television shows, games, and other content. Both manifestations can take on the background colors and textures of creative content, providing a consistent canvas for the visual artists at the Warner Bros. family of brands to explore and riff on for the big screen around the world.