Practo

Founded in Bangalore in 2010, Practo has grown by leaps and bounds to become one of the world’s largest healthcare platforms. It provides software and apps to connect doctors, patients, pharmacies, and insurance, as well as to manage healthcare on the patient level, clinic level, and hospital level. Today Practo operates in 15 countries, helping patients and providers set over 50 million appointments per year.

Given the company’s breakneck growth, it never had the opportunity to consider its brand in a systematic fashion. We conducted a thorough brand review, providing Practo with positioning, communications strategy, brand architecture, visual identity, illustration style, and all the various collateral the company would need to coordinate its efforts going forward.

The new visual identity is a bold, simple type treatment made distinctive by its relationship to the circles at each end, representing connections made possible through Practo.

The circles change color from blue to saffron to distinguish the patient side from the communications and products for the healthcare-provider side. This color scheme helps to reinforce the complex brand architecture created by the company’s exponential growth.

For the various Practo sub-brands and proprietary software products that doctors use for practice management—such as Qikwell, Ray, Insta, and so forth—a distinctive alphabet was developed to tie the names together under the provider-side branding.