Open English

Founded in 2006, the online language-instruction company Open English has quickly become a leader in Central and South America, reaching 20 countries and more than 50,000 students. We designed a new visual identity to help the company solidify its position as a respected and innovative ESL education service, and prepare to expand into the global market. The new trademark features a special treatment of the name, supported by a frame that might suggest a digital screen or an open window or door.