Barnes & Noble


Barnes & Noble produces a hundred million shopping bags in various sizes every year. A new series was designed to reflect the love of books without looking too self-promotional.
Each bag features the text from the first page of a classic book. An illustration of an iconic character from the book interacts with the copy, creating a play of type as image. This idea of the first page as an entrance into a book’s world is a way of positioning Barnes & Noble as a leader in books.

































